Introduction
Flowing Wellbeing was developed as an app for employees of companies that offered health insurance as a corporate benefit. The solution allowed each user, through their employer’s plan, to access a complete healthcare experience, from booking appointments and exams to joining personalized wellness events.
Sign-up and First Access
Users signed up using the health plan data provided by their employer. Based on that link, the app immediately recognized their eligibility and automatically unlocked available services. During first access, users were invited to set their wellness preferences, such as areas of interest (healthy eating, mental health, physical activity, and others), which then shaped personalized recommendations throughout their journey.
Dependent Management
One of the app’s key differentiators was the ability to add family members to the account. Users could add spouses, children or other dependents also covered by the plan, allowing them to schedule appointments and exams for the whole family in one place, streamlining care routines and centralizing household health management.
Geolocation Integration
With the user’s permission, the app used geolocation to suggest nearby doctors, calculating distance and estimated travel time. This made it easier to choose accessible professionals and sped up scheduling for in-person appointments.
Direct Booking with the Clinic
When a doctor or clinic was integrated into the system, users could book directly through the app. Otherwise, the app provided contact details so the appointment could be scheduled externally, always maintaining transparency and convenience.
Programs and Events
Based on the preferences set during sign-up, the app recommended exclusive wellness events and content: talks, workshops, live classes, health challenges and guided meditations. These recommendations evolved with usage, making the experience increasingly aligned with the user’s real interests.
Integrated Telemedicine
Telemedicine was one of the app’s core features, giving users access to medical care without needing to travel. The module was designed to offer a complete, secure and humanized experience, integrating scheduling, the consultation itself, and post-appointment follow-up.
Your Health
Users could select the desired specialty, view available professionals and their schedules, and book an appointment in a few clicks. The schedule accounted for real-time availability, avoiding conflicts and offering options for immediate or future care.
The combination of telemedicine and local search created a complete care ecosystem, where users could choose between immediate remote care or an in-person visit with trusted nearby professionals. This flexibility was essential to serve different profiles and needs, from those seeking convenience and speed to those who preferred in-person contact with trusted doctors.
This feature also strengthened the user’s relationship with the app, positioning it as a true ally in health management, with reliable information, easy access, and a smooth, welcoming journey.
